Want to tell a better story with your product photos? Consider using CGI

Salma Aboukar
1 min readMay 5, 2022

Computer Generated Imagery or CGI is the creation of visual content using 3D software. It’s a common misconception that CGI is expensive because of its association with Blockbuster movies. However, average e-commerce business owners can use CGI without spending much.

The average person can not distinguish between a photo created using CGI and one shot with a traditional camera. For instance, when you browse through Amazon, you will find that most product photos only appear to have been shot with a conventional heavy-duty camera — but the truth is, many sellers are now using CGI.

Here are the top 3 reasons why you should start “shooting” product photos with CGI:

  1. Better quality: CGI uses high precision technology to capture fine details and “shoot” high-resolution product photos in 4K.
  2. Environmentally friendly: unlike traditional photoshoots, using CGI can help save the environment by reducing the impact caused by conventional photoshoots.
  3. Cost-effective: CGI eliminates the need for photo studios, venues and equipment, drastically reducing costs.

With all that considered, CGI is simply a cost-effective and smart way to “shoot” your product photos, especially if you run a small to medium online store.

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Salma Aboukar

Welcome! I’ll be writing about my startup journey👩🏽‍💻, 3D design 👾 and how I prioritise health and wellness to be productive.💚